Welcome To Paradise
PVBB Detroit is a creative house that lives at the intersection of music and fashion. Built as both a record label and a fashion brand, PVBB reimagines the legacy of Paradise Valley and Black Bottom, Detroit’s historic hub of Black creativity, style, and sound. Our work celebrates the spirit of Black Americana, blending timeless design with original music to create experiences that are as cultural as they are contemporary.
More than clothes and records, PVBB is a movement rooted in storytelling. Every collection, every release, carries forward the energy of a community that once defined the American dream on its own terms. From the stage to the streets, PVBB Detroit is here to honor the past, shift the present, and shape the future.