Where heritage meets innovation
At PVBB DETROIT LLC, our mission is to celebrate and elevate the legacy of Black excellence through innovative storytelling, timeless design, and purposeful creativity. We are dedicated to crafting luxury fashion, music, and culturalexperiences that honor the rich history of Detroit’s Paradise Valley & Black Bottom neighborhoods while empowering the next generation of creators through mentorship,
resources, and collaborative opportunities.
By redefining the future of music and fashion, we aim to shift the balance of power back into the hands of creators. Through strategic and innovative direction, we prioritize artistry, authenticity, and
ownership—ensuring that creators retain control over their work and the stories they tell. PVBB DETROIT LLC stands as a modern beacon of style, empowerment, and cultural legacy
Our Values
Legacy Meets Modern Innovation
We draw inspiration from the rich history of Detroit’s Paradise Valley, reinterpreting its spirit through luxury fashion, music, and cultural experiences that resonate with today’s generation.
Creator-Centric Philosophy
Unlike traditional brands, we prioritize putting power back in the hands of creators. Through mentorship, strategic collaborations, and a focus on ownership, we help designers, musicians, and creatives take control of their art and build their futures.
Exclusivity with Purpose
We embrace the concept of a “best-kept secret,” creating a brand that feels personal yet aspirational.
Community-Driven Impact
We’re deeply invested in uplifting our community. From micro-grants for local creatives to hosting cultural events and workshops, we actively work to empower the next generation and create opportunities for lasting change.
Revolutionizing the Music Industry
Through bold creative direction and innovative strategies, we’re redefining how music is made, shared, and owned. We prioritize artistry, authenticity, and independence, ensuring creators have the freedom and resources to shape their own paths.
The Music of Fashion
At PVBB, we bridge the gap between sound and style by curating music tailored specifically for fashion. Whether it’s runway shows, brand campaigns, or exclusive events, we craft sonic experiences that enhance the essence of each collection. Our in-house team of producers and curators work with clients to create custom soundtracks that elevate their brand’s identity, making fashion a multisensory experience.
OUR TEAM

Leading the charge
Greg Watkins
Founderd & Creative Director

Moving fashion forward
Kevin Donnellon
Apparel

Everything you see
Lance Knight